The Rhetorical Stance and Booth.

Booth suggests that in regards to an audience, one must choose whether or not to fully involve oneself in the ethical appeal of the audience, to the point where it becomes somewhat overbearing, or if one just disregards them entirely and does not regard them whatsoever. This is what Booth refers to as a Logical Stance - one which the Rhetoric Scholar must make, to choose between this and that, and a multitude of other nuances associated with sculpting your audiences emotions to a tee. Once this is accomplished, or more importantly, once a Rhetorical Stance is accomplished, one has made a purpose in a piece of Rhetoric, for without an Audience, there is no purpose.

Booth is right in his meaning and definition of what makes a Rhetorical Stance, and more importantly, how important it is that one actually makes one - since in its essence, a piece of Rhetoric is only for its audience, and if it is not, it probably has no bearing unto anything, as the audience is what makes the piece; what sculpts it.