"Media In Everyday Life" By Sturken and Cartwright

In this Article, The authors Sturken and Cartwright talk about the term media, what it encompasses in this day and age, and how we use various aspects of technology in everyday life. The arguments presented in the piece by the authors are very feasible, as there is obviously no denying that we have become a very technologically dependent society - therefore its rather relevant to read something of this nature.

Medium, a term that has undeniably come to define the process and materials to which technology, art, and the like are carried out and formed, respectively, is something of great importance in this piece. without the medium, we would not have the kind of instantaneous media we have ever present in this modern age. With the production of Iphones, sites like Facebook, Youtube, and the Internet itself, we have created a situation where one can take a picture on a phone from whatever exotic locale they my be at, post it to a site where millions of people can instantly see it, and from there, well. . . I'm sure it's clear what kind of snowball effect is in place. Media is a whole other spectrum; while the medium makes up and constitutes what forms of technology and under what circumstances it operates, Media is the routing; News outlets, Social networking, Electronic Billboards, Commercials, etc. that makes up the medium. It's what makes up the spectrum; the visual spectrum, if you will. The Medium, acting as unseen, inner-workings, helps to fill in that other space. Over all, what we have in today's media, is a system where things can be said, seen, and heard, almost as live as they actually happen, and for that, we should be thankful; the events unfolding in places such as Haiti, or even years ago in Indonesia, would have never been understood without the quick hands of a cell phone camera holder, but of course, we must also acknowledge the kind of horror this instant media has unleashed upon society, and keep refining the medium and improve the overall quality of media as a whole.